"JEB" (Temptation’s Pocket) is a high-stakes psychological and sensory game where the primary weapons are touch, cold-blooded focus, and the ability to "read" your opponent. This interactive entertainment show challenges participants to maintain their composure while navigating the unknown through their fingertips. In a battle of intuition versus deception, the ultimate question is: "What's in your pocket?".
The Format: Tactical Interaction. The show features two participants (typically a girl and a boy) standing face-to-face in a duel of physical and emotional chaos.

• The Rules & Mechanics:
• The Hidden Object: Each participant takes turns hiding a "strange object" in their pocket. The opponent must guess exactly what it is.
• Tactile Limits: The guesser has only 30 seconds to touch the pocket from the outside and can only ask questions that result in a "Yes" or "No" answer.
• Time Burn: The game consists of 3 rounds. If a participant fails to guess an object, the time limit for the next round is drastically reduced (e.g., 60s → 30s → 15s), creating a sense of dynamic panic.
• Celebrity Edition: Special episodes feature famous power couples or business partners from the Armenian show-biz world. Because they know each other intimately, the game evolves into a deep psychological duel filled with humor and personal revelations.
• The "Loot" Pocket: To increase the stakes, one pocket contains the "strange object" while the other holds a high-value sponsor prize (such as an iPhone or luxury gift). The more difficult the object to guess, the more valuable the prize becomes.

Strategic Revenue & Engagement (JEP Box)
"JEP" is engineered for multi-platform success by bridging the gap between digital content and physical products.

• Subscription Model: We produce monthly "JEP Boxes" based on show themes (e.g., "Retro," "Kitchen," or "Extreme").
• Content: Each box contains 30 strange objects, official game rules, and sponsor surprises, allowing fans to recreate the psychological challenge at home with friends.
• Native Advertising: Sponsor products are integrated directly into the gameplay as the "strange objects," forcing the audience to focus intensely on the product's texture, shape, and details